On Virtuality of the Countryside

How has the iconography of the countryside, as portrayed in arts, digital media, and social media, changed human perception of rural areas? The ubiquitous images of rural areas are generating interest and creating a narrative of leisure, peace, and otium. Secluded spas, digital detoxes, and the romanticization of life in the countryside have idealized it, turning it into a simulacrum. The virtual representation of the village is seducing people with its enhanced reality. What is the reason for this cult of the image of the countryside? This research examines the relationship between technology, art, and rural areas.

author: Justyna Profaska
reaserch, 2023-ongoing



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